E-Commerce

Building an E-Commerce site involves much more than simply creating a shopping cart, placing it on the web, and waiting for piles of orders to start rolling in. To be successful at it, you must bridge a variety of different technologies with advertising and communication to create a marketing machine.

This chart well illustrates the avenues available to drive traffic into your site. The number one way people will likely find you is through Search Engines, so you have to make sure your pages are getting high search engine rankings. Online Advertising can give you a jump start on being visible. People tend to buy from companies that they trust to deliver helpful and accurate information. Having a Blog and informative Video Content will help you build trust with your clients. Last but not least, your customers cannot forget about you! E-Mail Newsletters, keeping up to date on your Social Networks and posting in relevant industry Forums will make sure that you are the first shop on your customers minds when they decide to make a purchase.

As you can see, running an online business is a lot like managing a brick and mortar store. You have to advertise, provide a service and or information, have a visible location, stay in contact with your customers, and change things around in your store to keep it fresh. I have had personal experience running successful E-Commerce shops, and I know how to drive customers to your site. I'm happy to share my personal experiences with you and help you adapt them to your business and E-Commerce website.