Haggertys Music

Haggerty's Musicworks wanted a fully featured E-Commerce site so their higher end merchandise would reach a worldwide audience. Additionally a Blog system was required along with tight integration with YouTube and Facebook.

Please visit Haggertysmusic.com to see the full site in action, or click on the images below to learn about some of the outstanding features of the Haggertysmusic.com website.

E-Commerce

Haggertysmusic.com is equipped with a fully functional, feature rich shopping experience. Their customers, who now encompass a worldwide audience, are able to do research, see product video demos, purchase, and pay securely online, all from the comforts of home. Haggerty's Musicworks realizes that the retail landscape is changing, and to stay competitive, an effective website, that is easy to maintain, is a necessity. By tying in their YouTube product demos and comparisons, Haggerty's is building trust, and establishing themselves as experts in their field.

 Blog

The Blog on Haggertysmusic.com is vitally important to them for two reasons. 1. Converting Sales and 2. Search Engine Marketing. How so? By providing useful and free content in their blog, they create a sense of trust with their users and start to be viewed as the experts in their industry. This directly translates into sales, because people want to buy from the best, most knowledgeable, and service oriented company as possible. Secondly, a Blog will greatly improve rankings in the search engines. Google and other engines look for content that is unique (not copied on a million other sites) and frequently changing. When the search engines see that you are updating your site regularly, with fresh and useful information found no where else, they will place a higher value on your site, giving you better rankings.

Social Media Integration

Haggerty's recognizes that people are connecting with companies and other users in entirely new ways. Haggertysmusic.com is integrated with the social networks YouTube, Facebook, and Twitter, and each of these networks has its own goal in helping Haggerty's stay connected with their customers. The YouTube channel is dedicated to educating consumers. The website is a place where people can make a purchase. Twitter lets visitors see what's going on behind the scenes and feel connected on a personal level with the staff at Haggerty's. Facebook is a central location that ties all of these things together, informing visitors of new products, sales, videos, etc.

Google Search Results

It doesn't take a rocket scientist to figure out that if people can't find you, they can't buy from you. When someone in today's society decides to make a purchase, they are less likely to pick up the phone book, and more likely to fire up Google. If you're selling online, you HAVE to be visible on the search engines. Great care has been taken on Haggertysmusic.com to make sure each page is optimized with the right titles and keywords to have the biggest impact on the search engines. In the event they have a brand new product to sell, and the search engines haven't indexed it yet, Haggerty's will do a Pay-Per-Click (PPC) campaign to feature the product. That guarantees a first page search result in the "Sponsored Links" area of the page. Each time someone clicks on the link, Haggerty's is charged a small fee, but it returns thousands of dollars in sales. PPC advertising is affordable and effective.